Communication Media

An integrated approach to communication media and methods

Business DNA developed an integrated model for organisational communication. The point of departure is that the verbal, or meeting network is the cornerstone of all communication. If the verbal network is not properly structured, open and quick communication will never be perceived as effective.  The verbal should therefore be the focus of communication practitioners. The verbal network is supported by all the other communication media and methods.

When developing a communication strategy these media and methods are customised according to what is available and what is needed in the organisation.

Media production

Organisations can outsource the production of the internal media, electronic, printed and road shows to Business DNA. We shall ensure that the media are produced according to the best industry standards, because we set them, and within the context of effective and efficient organisational communication.