Welcome to Business DNA

Business DNA is a research and consulting organisation that focuses on giving stakeholders a voice and improving productivity and attitudes within the organisation. Business DNA specialises in organisational communication, customer service, employee and business development.

Business DNA is a leader in the field of organisational communication, with regard to evaluating the quality of communication in the organisation, developing the communication competence of leaders, line managers and frontline employees and optimising the communication channels used to communicate with the stakeholders

The customer service surveys and training provided ensures in-depth understanding of the needs and expectations of customers and enable organisations to address the areas that will really make a difference to the service experience of customers.

Business DNA was established in 2000 by Dr Amanda Hamilton-Attwell who holds a doctorate in Communication Science. Business DNA also includes Polliwood Model Builders.

The logo of Business DNA typifies a DNA string. Like the DNA of a creature determines its nature and what it strengths and weaknesses will be, Business DNA believes that an organisation also has a DNA that determines its nature and what its strengths and weaknesses will be. The research will “drill” into the “chromosomes” of the organisation to define its current reality and the solutions offered will counteract the problem areas and maintain and build the strengths.

The essence of it all is to understand … before an organisation can grow and develop.

Business DNA comprises the following groups, each with its own unique contribution to the overall ideal of the creation of understanding.